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1-8 of 24



Let’s look at children’s play from a mother’s perspective! Mrs. Pimporn Ueno, the owner of Playville, a uniquely-designed children’s play area, tells us the story of play from the eyes of a mother.

"The decision to dive into the play space business stems from motherhood."

I started looking for activities for my daughter when she was 1-2 years old. I took her to play in various playgroups and I started to notice what mothers wanted. The idea that I want our children to play in any way is clearer, such as when we take children to play in the mall, we will know that in the target mall they are quite varied (ranging from toddlers to 12 years old). For toddlers, sometimes when going to play with the elders, it's not convenient and safe for them. Therefore, we thought that we want a space for young children to play. I actually want to do an outdoor, but with the weather in Bangkok, doing outdoor may be difficult, so I think that the indoor playground should be the answer.


"I take my daughter to various play groups because I think that playing is important to children."

For young children, playing allows them to naturally develop their skills. For example, children at age 3-6 months should have a chance to have tummy time to practice using their neck and back muscles. This will help them practice sitting up later on. We have to play with them so that they can lie on their tummy for a while. During this age, parents can also create bonding time that could be difficult at other ages. As for the future children, I think that play will still be important. When starting school, playing will enable them to learn various skills without cramming.


"In the 21st century... when the world changes, we must adjust."

We should prepare children for the foundation because the world has changed. When I was a kindergartener, I read books to gain knowledge. But nowadays, knowledge is not just in books. If we want to know anything, just search Google or find knowledge from various sources. Therefore, it is not necessary to rush into studying because something more important to my daughter is what she will learn from the world changing continuously. I would like to help her develop her adaptability skills to deal with changes, including the ability to think, analyze, solve problems and survive in the society which is full of stimuli around her.

I grew up in an age that was just starting to use computers, so I also have concerns about whether digital learning will be up to date. I must keep updated with the news in order to know what I should prepare my daughter for. In addition, there are factors that we cannot control about epidemics, PM2.5, or natural disasters. She will have to use her survival skills.


"I choose PlanToys for Playville."

I created a play area for children with leading designs. I have a team of architects to help me design the area for children to play naturally. It is a place for children to run, climb and jump safely, and the space must always be clean. I want to create a place that parents can trust. And, more importantly, playing here is intended to promote all 7 types of play: physical play, constructive play, expressive play, dramatic play, sensory play, language play and social play. I started to think of toys that would meet our needs. We look for toys with beautiful designs and made from natural materials, and because our area is decorated with wood, we wanted wooden toys here. PlanToys was the right answer for me. It is a brand that uses beautiful eco-design principles, helps promote child development, meets all 7 play objectives and is free from chemicals that are harmful to children. Another important thing is that parents trust in the PlanToys brand. When they see that I use PlanToys products, they want to bring their children to play here because they believe that it is safe for their children.

I mainly focus on safety. When children play, I can let them play freely without worrying about dangers from toxic colors and chemicals. Moreover, toys should allow them to play freely in a variety of ways and at a variety of ages. I believe that playing with quality toys will help encourage them to learn various skills.

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The Perspective : “เมื่อการเล่นไม่ใช่แค่เรื่องเล่นๆ” พิมพ์พร อุเอโนะ ผู้ก่อตั้ง Playville พื้นที่เล่นสร้างสรรค์สำหรับเด็ก


"การตัดสินใจทำธุรกิจ play space เริ่มต้นคิดจากความเป็นแม่"


พอลูกสาวเข้าสู่วัย 1-2 ขวบ เราก็เริ่มหาที่ทำกิจกรรมให้เขา เพาพาเขาไป Play Group ต่างๆ แล้วก็เริ่มสังเกตเห็นความต้องการของแม่ๆ มากขึ้น ทั้งตัวเพาเอง และแม่ที่พาลูกมาเล่นว่าเราอยากให้ลูกเราเล่นในสถานที่แบบไหน เช่น เวลาพาลูกไปเล่นตามห้าง ด้วยความที่ห้างมีกลุ่มเป้าหมายที่ค่อนข้างกว้าง คือมีตั้งแต่เด็กเล็กไปจนถึง 12 ปี ซึ่งสำหรับเด็กเล็กบางทีเวลาไปเล่นปนกับพี่ๆ มันไม่สะดวกและปลอดภัยสำหรับเขา ก็เลยคิดว่าเราอยากมีพื้นที่สำหรับเด็กเล็กให้เขาได้เล่นจริงๆ ใจจริงแล้วเพาอยากทำ outdoor ด้วยซ้ำ แต่ด้วยสภาพอากาศของกรุงเทพ การทำ outdoor อาจจะยาก ก็เลยคิดว่า indoor playground น่าจะตอบโจทย์มากที่สุด


"การพาลูกไป Play Group ต่างๆ เพราะเรามองว่าการเล่นสำคัญกับลูก"


สำหรับเด็กเล็ก มันคือการทำให้เขามีพัฒนาการที่ดีตามวัยของเขาอย่างเป็นธรรมชาติ เช่น เด็กๆ ที่อยู่ในวัย 3-6 เดือน ควรจะมีโอกาสได้มีช่วง tummy time ให้เขาฝึกใช้กล้ามเนื้อคอและหลังของเขา เพื่อที่มันจะช่วยในการฝึกนั่งต่อไป และการที่จะทำให้เขาอยู่ในท่านอนคว่ำได้นาน เราจึงต้องเล่นกับเขาค่ะ ซึ่งมันทำให้เพาคิดว่าสำหรับเด็กเล็ก การเล่นมีส่วนสำคัญต่อพัฒนาการ และในช่วงวัยนี้จะเป็นช่วงวัยที่ได้ใช้เวลาอยู่กับพ่อแม่ เป็น bonding time ที่ช่วงวัยอื่นอาจจะสร้างได้ยาก ส่วนเด็กที่โตขึ้นมาอีกนิด เพาก็ยังคิดว่ามันยังสำคัญอยู่นะคะ อย่างช่วงที่เริ่มเข้าโรงเรียนแล้ว การที่เขาได้เล่นจะทำให้เขาได้เรียนรู้ทักษะต่างๆ ได้ดีขึ้นด้วยตัวเองโดยที่เราไม่ต้องยัดเยียด


"เมื่อโลกเปลี่ยน เราต้องปรับ"


เพาเห็นด้วยว่าเราควรเตรียมความพร้อมให้ลูกเพราะโลกมันเปลี่ยนไปแล้ว เราโตมาในยุคที่เร่งเรื่องการเรียน ตอนสมัยอนุบาลก็อ่านหนังสือกันเป็นเล่มๆ แล้ว แต่สมัยนี้ความรู้มันไม่ได้อยู่แค่ในหนังสือ เราอยากรู้อะไรก็แค่หาใน google หรือหาความรู้จากแหล่งต่างๆ ได้หลากหลายกว่าเมื่อก่อน เพราะฉะนั้นเพาคิดว่าไม่จำเป็นจะต้องเร่งรัดลูกเรื่องเรียนมากนัก แต่สิ่งที่สำคัญกับเขามากกว่า คือเขาจะเรียนรู้ที่จะอยู่กับสิ่งที่เปลี่ยนแปลงไปเรื่อยๆ อย่างรวดเร็วนี้ได้ยังไง อยากเตรียมพร้อมเรื่องทักษะในการปรับตัวเพื่อรับมือกับการเปลี่ยนแปลงต่างๆ มากกว่า รวมไปถึงความสามารถในการคิด วิเคราะห์ แก้ไขปัญหา และการเอาตัวรอดในสังคมปัจจุบันที่เต็มไปด้วยสิ่งเร้ารอบตัวเขา


และยังมีสิ่งที่เพาค่อนข้างกังวลอีกอย่าง คือเรื่องปัจจัยที่เราควบคุมไม่ได้ อย่างเรื่องสุขภาพ เรื่องฝุ่น PM2.5 เรื่องภัยพิบัติทางธรรมชาติ หรือเรื่องที่โลกเปลี่ยนแปลงอย่างรวดเร็วในทุกๆ ด้าน เรารู้สึกว่าในยุคนี้เขาต้องใช้ทักษะการเอาตัวรอดค่อนข้างสูง แต่เราเองโตมาในยุคที่เพิ่งเริ่มใช้คอมพิวเตอร์ เราเลยกังวลว่าจะตามยุคสมัยทันไหม เพาต้องคอยอัพเดทข่าวสารอยู่ตลอด เพื่อจะได้รู้ว่าควรเตรียมอะไรให้กับลูก รวมไปถึงวิธีการเลี้ยงลูกที่สมัยนี้มีองค์ความรู้เยอะแยะไปหมด ซึ่งบางทีเราคิดว่าทฤษฎีเราแน่นแล้ว แต่เวลาปฏิบัติเราจะทำได้ไหม เพราะเราโตมาในยุคที่ยังมีการขู่ การตีจากผู้ใหญ่อยู่ ซึ่งบางทีเราก็ทำแบบนั้นกับลูกโดยที่เราไม่ทันระวัง แต่ด้วยบริบททางสังคมที่เปลี่ยนไปทำให้สมัยนี้จะพูดกับลูกครั้งนึงก็ต้องคิดเยอะนะคะ ว่าประโยคนี้ถ้าพูดกับลูกแล้วมันจะเป็นยังไง เขาจะรู้สึกยังไง เพาพยายามเลี้ยงลูกเชิงบวก จึงต้องปรับตัวเองเพื่อเปลี่ยนวิธีสื่อสารกับเขา


"ทำไม Playville ถึงเลือก PlanToys"


Playville เป็นสถานที่ที่ดีไซน์นำการเล่น เรามีทีมสถาปนิกที่ช่วยเราดูเรื่องการออกแบบพื้นที่ที่เมื่อเด็กเข้ามาแล้วเขาจะเล่นได้อย่างเป็นธรรมชาติ เช่น เด็กชอบการกระโดด ปีน ลอด วิ่ง เดิน Playville จึงออกแบบพื้นที่ให้สอดคล้องกับธรรมชาติของเด็กและต้องสะอาดปลอดภัย เป็นสถานที่ที่พ่อแม่ไว้วางใจได้ เพราะเราไม่ได้สร้างสิ่งเร้า หรือทำสีสันฉูดฉาดมากเกินไป และที่สำคัญการเล่นที่นี่จะเป็นการเล่นที่มีจุดมุ่งหมายผ่านการเล่นทั้ง 7 แบบ คือ Physical Play, Constructive Play, Expressive Play, Dramatic Play, Sensory Play, Language Play และ Social Play เด็กที่มาเล่นจะต้องได้ประโยชน์กลับไป


เมื่อเรามีความตั้งใจแบบนี้แล้ว เราก็มาคิดว่าของเล่นแบบไหนที่จะตอบโจทย์กับสถานที่ของเรา เรามองหาของเล่นที่ทำจากวัสดุธรรมชาติ และพื้นที่ของเราก็มีการตกแต่งด้วยไม้ เราจึงอยากได้ของเล่นไม้มาไว้ที่นี่ PlanToys จึงเป็นคำตอบที่ถูกทุกข้อสำหรับเรา เพราะเป็นของเล่นที่ออกแบบมาเป็นอย่างสวยงามโดยใช้หลัก eco-design ใช้วัสดุที่เป็นมิตรต่อสิ่งแวดล้อม ปราศจากสารเคมีที่เป็นอันตรายต่อเด็ก และยังช่วยส่งเสริมพัฒนาการเด็กได้อย่างเหมาะสมตามวัย สามารถตอบโจทย์การเล่นทั้ง 7 อย่างตามวัตถุประสงค์ของ Playville ได้ อีกข้อที่สำคัญคือพ่อแม่ให้ความไว้วางใจในแบรนด์ พอเห็นว่าเราใช้ของเล่น PlanToys เขาก็อยากให้ลูกมาเล่นที่นี่ เพราะเชื่อมั่นว่าเป็นของเล่นที่ปลอดภัยสำหรับลูกเขาค่ะ


ไม่ว่าจะเป็นที่ Playville หรือส่วนตัวเพาเองก็ให้ความสำคัญเรื่องเรื่องของความปลอดภัยมาเป็นอันดับแรก เพาต้องการของเล่นที่เมื่อเด็กๆ เล่นแล้วเราสามารถปล่อยให้เขาเล่นอย่างอิสระโดยที่ไม่ต้องกังวลว่าเขาจะเป็นอันตราย ไม่มีส่วนแหลมคม สีไม่เป็นอันตราย ไม่มีสารเคมี และต้องเป็นของเล่นที่เปิดโอกาสให้เขาเล่นได้หลากหลาย แบบ open play และสามารถเล่นได้หลายช่วงอายุ เพราะเพาเชื่อว่าการเล่นที่มีคุณภาพ ที่ประกอบไปด้วยของเล่นและพื้นที่ที่เอื้อสำหรับการเล่นที่ดี จะช่วยให้เด็กๆ ได้พัฒนาทักษะได้หลากหลายและมีประสิทธิภาพค่ะ

Posted in News By marcom plantoys

One day, children will be on their own in this world - without their moms. Because of this, everything that moms do for their children enhances their ability to navigate the world by themselves!

As a toy manufacturer, we know what moms desire for their children, so we intentionally produce toys that embrace the concept of motherhood.

With this said, we’re so excited to share our Mom-nufacturer’s Talk video with you all. It took the entire PlanToys team to make the production of this video successful. We couldn’t have done it without our incredible production team and executives! During the creation process, we gathered stories from those involved and thought it would be fun to share them with you while also including some tidbits about our journey through digital marketing. Let’s get to it!

M o m - n u f a c t u r e r ‘s  T a l k


As you know, PlanToys has been at the top of the toy industry for nearly 4 decades. However, we’ve never launched an advertisement campaign on our own. Because of this, many of our customers don’t even know that we’re based in Thailand! This is one reason why we were so excited to produce the Mom-nufacturer’s Talk video - so mothers, families and customers worldwide would better understand our brand’s mission and Thai background.


Getting Started

This year, we teamed up with Choojai Ka Kalayanamitr Company Limited to communicate with parents around the world about our long-standing determination to make sustainability and customer satisfaction a priority. Deciding how to intentionally communicate this philosophy to parents was our challenge. How could we best help them understand and trust that every single PlanToys product is made with their children’s safety and development in mind? Also, where do environmental, safety and societal standards come into play with our manufacturing methods? These key questions helped shape the production of this video and served as guiding points during filming.

Just Like a Watermelon Seed

Sorasart Wisetsin, one of our video directors, compared video production to a watermelon seed. Using his past experience for reference, Wisetsin shared that typically clients come to a production team with a small story, or a watermelon seed. With help from creative professionals, this story is developed into something bigger – a whole watermelon. However, PlanToys’ video was a little different. We presented Wisetsin and the production team with an entire watermelon, not just a seed.

“What we are doing with PlanToys is so strange…they really do a lot, their content is huge like a whole watermelon,”Wisetsin said. “It is too big for us to present everything they do...we can only speak as little as a watermelon seed in a short video.”


With some creative thinking and discussion, the team realized that PlanToys shares a main concern with mothers across the world: child development, safety standards, environment and society. With this in mind, these concerns became the main idea behind “Mom-nufacturer’s Talk”.


To elaborate on this, PlanToys and Choojai conducted worldwide research by talking to mothers from several different countries to garner a better understanding of motherhood.


“We found that most mothers had similar concerns about their children,” Kosin Viraponsawan, the managing director of PlanToys, said. “Although they had different backgrounds, we discovered that their concerns were the same as what PlanToys predicted and has been striving to fix.”


Doing Our Part to Shape the Toy Industry

As a toy company, child development is a main focus, but we set ourselves apart at PlanToys by creating playthings with our own signature designs and characters.

We have also been trying to exceed safety standard requirements. Because we know that children like to put toys in their mouths, we try to use colors that are safe for children and reduce chemical use as much as we can.

Our additional focus is on the environment, which has been a passion of ours since the very beginning. Years ago, we built a large electrical plant that made it possible for us to reuse wood scraps from production to generate electricity. This became a giant piece of our sustainable way!

Our final key point of interest is the society. At PlanToys, we strive to impact our community and society positively; we want to make a difference! The parents that we interviewed agreed: We all have a duty to support and care for those who are disadvantaged because our world is a better place when we all work as one.


Piecing It All Together

Although the directors and creatives admitted that this was the most difficult project they have ever done, they feel they have also benefited from it.

Company Founder Vitool Viraponsawan’s sustainable philosophy has changed their attitudes in the workplace. For example, Vitool always tries his best to reduce waste. He saw this video shooting as an opportunity to renovate the whole factory (including the staff’s uniform) so that the production team didn’t have to create props specifically for the video and then trash them at the end. This kind of intentional leadership would inspire anyone, we think!

For this job, Choojai’s team couldn’t say no. “We have to do it because we could not find any company that has exactly the same philosophy as us,” Choojai said. “PlanToys is the client we have been looking for. Normal things that they do are even better than CSR activities of other companies.”

Of course, we were thrilled to hear that Choojai’s team was on board. In partnership with them, we would have the opportunity to help reach parents worldwide and spread the message of sustainability, child safety and happiness.

“We want to make changes for a better society,” Kosin shared. “Today, we still hope that we can create a better world through our children. We always say Better Kids, Better World because our society cannot continue to thrive if we do not build this core value. Therefore, for all PlanToys activities, we try to communicate with both parents and children to make them understand what we should do next in the future. This is PlanToys’ long-standing philosophy.”

Posted in News By marcom plantoys

The Forest of Play Exhibition

Aug 6, 2019 10:26:57 AM

Some of you might have already seen our playable exhibition in Bangkok, Thailand called Forest of Play. This exhibition helps us showcase the importance of play and our passion surrounding it. This year, we had the wonderful opportunity to partner with Chulalongkorn University to make this project happen!

“Most of our toys can normally be played by up to 2-3 persons at a time, why wouldn’t we make something bigger that a group of children can enjoy together?” said Vitool Viraponsavan, the Founder and President of PlanToys.

Thus, we created a larger scale of our toys using wood and papier-mâché in a natural wooden-brown tone. 

“We keep the concept of sustainability in mind [during the creation process] by using 90% of leftover and recycled parts from the toy production,” Vitool explained. “We know that colorful tone attracts children; so all children were given colorful paper which allows them to imaginatively decorate the forest.”

How can this exhibition help children? What makes it different from playing with normal-sized toys?

“As mentioned, we want to make this exhibition a play space for children to gather and play together in order to exercise their development in all ranges,” Vitool explained.

“More importantly, it’s better for parents to experience how important free play is. Their development stage can be more effective and you can raise a happy child by allowing them to unleash the natural instinct to play. When parents observe their children’s play habits, they will understand their nature, capability and how to support them in terms of development.”


This play exhibition received positive feedback from parents, children and the press. The unique concept of the play space is attractive to the press, and the feeling that our unique playthings give and the wholehearted effort behind the design of them are what have captured parents’ hearts.

This has also been a wonderful opportunity for the Chulalongkorn Art and Culture Department because both the department itself and the café nearby have increased their public exposure. In fact, the exhibition has been so popular that the department has had to request more advanced traffic control! It’s exciting to know that we are able to help other communities grow while also expanding children’s play culture.

This exhibition wouldn’t have been successful without the help of our PlanToys’ staff. All the hard work paid off! We also want to thank our president who inspired this project, encouraged us along the way and continues to increase awareness around sustainability and imaginative play in the community. With passion and a desire for betterment, he has helped us fulfill our motto of ‘Better Kids for a Better World’ just a little bit more!

Posted in News By marcom plantoys

We’d like to share some wonderful news with you!  Recently, our Buzz Bee and Ballet Top were awarded the Good Toy Award Japan 2019! Thank you, Good Toy Association Japan!

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Known for its playful features, the Buzz Bee encourages children to repeatedly pull the bee so the bee will fly back home – developing fine motor skills. Sensory and intellectual skills are enhanced with our Ballet Top as the ballerina’s spinning movement and cute look attract attention and excitement.

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Posted in News By marcom plantoys

PlanToys Rice Campaign

Jun 21, 2019 4:32:39 PM

PlanToys is now working on a rice campaign in our factory in Trang that will invite employees to take part in planting and harvesting rice - providing high-quality grain for employee meals!

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Because rice is a staple food for Thais and is known as a good source of energy, we provide our staff with limitless rice everyday!

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We encourage good habits within our company, and we love that our staff makes an effort to limit food waste! By participating in this campaign, all volunteers will gain experience in growing and harvesting rice for their colleagues in the factory and will garner a better understanding of the value behind rice in Thailand!

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Posted in News By marcom plantoys

Classroom Makeover for the Blind

Jun 7, 2019 10:59:29 AM

Play is important to all children, no matter who they are or where they live. PlanToys promises to support children in their learning and development through playtime and creative exploration. This promise is what prompted our involvement with the Classroom Model Project to makeover a classroom for blind children.

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The ‘Classroom Model Project’ is a CSR project initiated by Golden Land, a leading residential and commercial property development company based in Thailand. PlanToys, together with a creative agency, Mana, and a group of  architects, sound engineers, lighting designers and scent designers, worked together to build the Classroom Makeover at Pattaya Redemptorist School for the Blind in Chonburi province. The project officially launched in May.

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PlanToys was contacted by the agency to help design an immersive learning experience for blind children. It was a wonderful opportunity for us to get involved as we had launched a unique group of toys for children with special needs a few years ago. Our goal has always been to design toys that prioritize physical, intellectual, social and language development while using materials that are safe for children and the environment; and this partnership gave our toys a chance to do their job!

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As a result, we launched a classroom full of multisensory knots to encourage children to practice using their senses! There are four subjects taught in this classroom: sight, hearing, smell and touch. Each one provides a great and entertaining learning experience!

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“One of the problems that blind children have been facing is they do not get full support from their parents or caretakers,” said Prawes Hongthong, PlanToys’ Product Design Manager. “Some do not want to take those children to special school - this results in developmental delay.” 

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“This classroom will be most effective when children have teachers or parents to teach, play and guide them along,” he added.

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We are grateful for everyone who was involved in this project and wanted to share this touching experience with you all!

Posted in News By marcom plantoys

Our Beloved Toy Makers

May 7, 2019 10:25:08 AM

Before our toys are delivered to your little ones’ hands, our toy makers pass them through many processes: cutting, polishing, coloring, assembling, testing, packing and shipping. All of their hard work in creating safe, high-quality wooden toys for children around the world is highly appreciated!

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In celebration of National Labour Day earlier this month in Thailand, we want to emphasize our Toy Makers’ passion and dedication. In celebration of National Labour Day earlier this month in Thailand, we want to emphasize our Toy Makers’ passion and dedication. We see potential in everyone. Giving opportunity to individuals with special needs (e.g., visual impairment) is something we believe is very important. With help from their managers and colleagues, we are delighted to see a smile on everyone’s faces every single day.

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PlanToys always strives to find a way to make our employees’ lives happier. Several years ago, an issue about debt was brought up after we realized that many of our team members were experiencing financial stress. We started a cooperative shop and created a credit union to ease this pain and encourage good financial habits.

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“I’m happy with my work life. We have free rice for lunch, plus I’m able to own a house, a rubber tree farm and land - these are benefits from being a member of a credit union,” said Yhai Boonchuay, our employee who currently works on the Printing team in the Production Department.PlanToys is the first company he has worked with, and he is already ahead of his retirement plan! “After retirement, I’ll get a pension from what I’ve been saving,” he added.

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We are delighted to hear that our employees are happy individually because this impacts their families and their happiness too! The rubber tree farm that he owns allows his wife to work with natural rubber, and his savings can help pay for his children’s education.

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Apart from financial issues, employee pride is also a common topic of discussion for our company. Annually, we host a trip for our customers to visit the office headquarters in Bangkok and the factory in Trang province. During the journey, they learn about our Sustainable Way of producing products and meet team members behind the production of our toys.

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”I never tire of testing toy quality because I know that safety really matters here,” said Supaporn, a member of our Quality Assurance team who has been working with us since 1990. “I’m proud of my job and I love to show our customers how we create toys for children worldwide,” she said. “Even though we’re in a small district of Trang province, our foreign customers come to visit us annually. I love to see how impressed and excited they are to see the production of our products," Supaporn added.

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.We want to ensure the happiness and productivity of our employees and be their biggest supporters. We like to believe that this is the reason we received the Good Governance Award in Employee Treatment earlier this year! This also highlighted the Good Governance Award in Employee Treatment we have got earlier this year!

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Posted in News By marcom plantoys

The Story of PlanWood

Mar 19, 2019 10:37:42 AM

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Posted in News By marcom plantoys
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